Designs
with
impact.

200x

Card clicks

+17%

Revenue

App redesign

App Store 2.9 → 3.4 ★

Home AB test +17% revenue

Our small design team made a big impact. I designed key features like app structure, home view and navigation bars.

Revenue (gross gaming revenue, GGR) grew +17% when I led home screen redesign. The clicks of a product card also grew 200x (10K to 2M).

Infographics

Visualizations guide behavior. My balance donut charts boosted revenue +3% in a web AB test.

Process diagram, design thinking: Double Diamond and Build-Measure Learn

Algorithm output for a returning customer

Algorithm output for an occasional customer

UX of algorithms

A close-up screenshot of an algorithm concept

In information architecture, I also plan ML feature models. Once, I designed for occasional and frequent customers. This lifted customer activation +15% and new game trials +4%.

Payment flow

I make payments easy. For one product, revenue (GGR) grew +5% with more usable error messages, UI texts, and defaults.

A case study

+2%

Cross-sales

+3%

Conversion

Leagues view helps customers find more. See how I designed it.

Designs with impact.