Designs
with
impact.

200x

Card clicks

+15%

Revenue

App redesign

App Store 2.9 → 3.4 ★

Home AB test +15% revenue

Our small design team made a big impact. I designed key features like app structure, home view and navigation bars.

Gross revenue grew over +15% when I led home screen redesign. The clicks of a product card also grew 200x.

Infographics

Visualizations guide behavior. My balance donut charts boosted revenue in a web AB test.

Process diagram, design thinking: Double Diamond and Build-Measure Learn

Algorithm output for a returning customer

Algorithm output for an occasional customer

UX of algorithms

A close-up screenshot of an algorithm concept

In information architecture, I also plan ML feature models. Once, I designed for occasional and frequent customers. This lifted customer activation and new game trials.

Payment flow

I make payments easy. For one product, gross revenue grew with more usable error messages, UI texts, and defaults.

Design workflow

+2%

Cross-sales

+3%

Conversion

Leagues view helps customers find more. See how I designed it.

Designs with impact.