Designs
with
impact.

200x

Card clicks

+17%

Profit

Make a difference.

App profit grew by 17% when I led home screen redesign. We delivered new product cards with a ML-driven information architecture.

Process diagram, human-centered design: Understand and Create

Clicks of a product card increased 200x (10K to 2M).

Human-centered design was my first love in design. You learn about situations of use and goals, and visualize potential solutions. That still works!

InfoGraphics

Visualizations shape behavior. In our AB test, balance infographics grew sales 3%.

Process diagram, design thinking: Double Diamond and Build-Measure Learn

Information graphics, example of an illustrated onboarding screen

Information graphics, account balance example

Work

Read how Leagues view helped customers find more.